Copywriting seems to be a profession that is still underestimated or misinterpreted. This may be due primarily to those who do not treat copywriting as a job! but rather as a hobby.
A true wordsmith is not only a keyboard master! but also an experienced marketer! analyst! and has mastered psychological techniques based on the art of persuasion. If you want to learn and understand what it’s like to work on your assignment! follow a copywriter’s day step by step.
Let’s say you need a text for your website and you’ve just contacted us
You’ve provided a brief with guidelines dataset and want to receive your text within 3 days. We assign the order to our experienced copywriter. What happens next? Here’s what:
- The copywriter receives the file and reads the guidelines – they try to understand what type of communication you prefer with the client! who your target group is! and what values your brand identifies with.
- The analysis of the website and competition begins – at this point the copywriter gets to know your website to get to know you better! he also uses tools to analyze the target group and sets the communication goal! he also analyzes the competition to compare the length of the content and keywords.
- The creative process and search for inspiration – the copywriter begins to browse websites and valuable sources in search of information! collects data! gets inspired and plans a way to make your website stand out from the competition.
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The copywriter prepares an article plan
- he tries to choose the right headlines! how to safeguard yourself then? and also plans key phrases so as not to overwhelm the content with them! most often at this point he uses SurferSEO to ensure that everything is optimally prepared.
- Engagement and creativity – the time has come to create content! i.e. the moment when! based on the acquired knowledge and with full commitment! the word specialist builds content that is engaging for users and friendly to search engines while maintaining the appropriate text structure.
- Selection of graphics – there is no good text without visualization of concepts and graphics! this is also the responsibility of a professional copywriter.
- Revisions and Editing – The final step is to read the finished work and make any final editorial corrections.
This is exactly what a day looks like for a copywriter employed at our agency. After sending us the text! we immediately deliver it to you. Of course! we also give you the right to submit comments and make changes. Our copywriters will do it within 24 hours.
Copywriter in the IT industry – a specialization that makes a difference
IT copywriting is a service that may sab directory also interest you! especially if you run a company related to new technologies. In such a situation! your blog! as well as landing pages! can attract new customers to you – not only domestic! but also foreign.