In times of pandemic, society has faced obstacles that require strategy and tactics to resist setbacks, plan adaptations and put new customs into practice, in order to maintain health and earn a living.
The year 2020 is a milestone in the country’s history due to the quarantine decree, in which there must be strict social isolation and consequently the shutdown of churches, businesses, companies and any place where there may naturally be traffic and human contact.
Why is it important to develop a strategy in times of crisis?
Crises can be caused by numerous factors, and they can be predictable or unpredictable, as in the case of the pandemic.
lass=”yoast-text-mark” />>However, what is done in the wake of the crisis must be at least predictable, or at least planned, otherwise the company will be at the mercy of the tide of luck, right?
>Therefore, it is important for business leaders to be able to have an optimistic and victorious outlook on where they want to be when the storm passes.
>This means looking ahead, taking a deep during the flood period breath, drawing up a plan and knowing everything that will need to be invested and executed in order to achieve the expected goal, that is, it is necessary to learn to work with strategies and tactics.
First of all, it is necessary to understand the differences between strategy and tactics, because it is based on the characteristics of each term that the plan or execution can be applied in practice in an appropriate manner.
Below, we briefly explain each of the terms and their characteristics:
What is strategy?
Strategy is what a company must do to solve how accurate is deepl? a situation, as a general and long-term objective for development. It is the planning of various tactics on what must be done to achieve a specific result.
>Its purpose is to define the company’s objectives and manage resources to achieve them, and it is greatly influenced by factors such as the economy, politics, customers and competitors, which need to be taken into account in the planning process.
>To achieve results, strategy defines the amount of resources to be invested, the company’s organizational behavior and performance indicators, in a clear and objective manner so that there is unity in efforts.
What is tactics?
These are small, assertive steps to implement afghanistan business directory the strategy, i.e., specific objectives that must be executed in the short term.
It is the plan of how to achieve the strategy, with immediate impact.
>It is generally not unitary, i.e., it is a set of tactics, actions and smaller goals that are applied to develop the strategy.
It uses specific resources to achieve the objectives, such as schedules, budgets and brief processes.
Therefore, it is clear that strategy and tactics must go hand in hand, as they are complementary and effective when applied correctly and in a planned manner.
So, when it comes to problems, it is essential that no
t only the company’s leadership, but also the entire category of professionals is involved like an army in a battle, prepared to each carry out their role successfully.
Leadership has the duty to research, learn and envision a new scenario, outlining a strategy and guiding other sectors on their responsibilities when executing tactics.
Tactics, in turn, are smaller, but no less importan
t, as the popular saying goes: “slow and steady wins the race” – and big goals are achieved one step at a time, because each process matters in consolidating the whole.
Strategy and Tactics In practice
A small business that is used to selling handicrafts in a certain area of the city is faced with the pandemic…
>People no longer circulate in that area where the store has been located for over 10 years and only a few close customers have the phone number on a printed card. It would be impossible for the pair of artisan partners alone to produce so many bracelets for the number of people on social media who are just bored by the quarantine and don’t even like handicrafts that much.