If you want to chart a successful path for your company in Digital Marketing, you will need to know and understand what traffic management is. In case you are not familiar with the term, it refers to the flow of visitors that arrive on the digital channels that you use to promote your brand.
An efficient traffic management strategy is one that ensures a constant flow of visitors and results in better positioning of your brand, more engagement, greater lead generation and, of course, more sales and revenue. The big challenge, however, is choosing the best possible strategy to ensure this flow of visitors.
Traffic types
There are different types of traffic available to use to ensure a healthy flow of access to your website, landing pages or e-commerce. To know how and when to use each of them, you need to understand what the so-called traffic sources are, which represent the catalytic action of active carbons paths through which customers reach your company on the internet.
All this strategic knowledge will impact the decisions you make regarding how much to invest in your business. As a small business, and without money to spend, it is important that you have it.
Organic traffic
Organic traffic means that people have come violation of procures and rules to your company without you having to invest in sponsored ads like Google Ads. It happens when people find you “by chance”, using search engines and keywords related to your segment or the problem they need to solve.
However, contrary to what many people think and say, it is not free. Ads are not used, but to produce content that attracts, wins over and converts your visitors into leads, you will need a team of writers, designers, SEO specialists, etc. And no one works for free, so it may be cheaper, but it is not free.
Paid traffic
As the name suggests, this is the type of afghanistan business directory traffic that requires investment to work. In some niches, it will be possible to invest less, while in other niches, however, it will be necessary to invest somewhat aggressively. If the budget does not cooperate, there is also the possibility of restricting the segmented audience.
To make up for all this effort, this method brings more results and in a faster way. If you know how to create good traffic campaigns on Google Ads, segmenting your target audience as it should be, you will considerably increase your flow of visitors in a short time.
Social traffic
These are basically the leads that come from your social networks, Twitter, Instagram, Facebook and Linkedin, for example. These platforms are used daily by thousands of people and you should, in some way, leave them aside when you are drawing up your traffic management plan.
This type of traffic has a unique advantage, which is the ability and probability of content going viral. To feed it, you can create posts based on your blog articles, promote your landing pages with digital baits such as eBooks, infographics and many other things.
Referral traffic
You understand the concept of word-of-mouth marketing, right? When a product or service is so good that people start sharing it with each other and recommending it to their loved ones. Referral traffic follows the same line, it happens when a potential lead comes to you through a recommendation of your content.