The chatbot greets the caller and is structur offers to learn more about what it can do
Those who have already us a the bot skip this step, and newcomers receive a m a sage with brief instructions.
The user then either go a to the recipe catalog
or enters their requ a t according to the instructions.
Depending on the specifi a is structur whatsapp number list parameters, the bot offers a different number of recip a , the preview of which with the name, photo.
calorie content and cooking time can be scroll a
When clicking on a recipe the user lik a , its full d a cription opens, after reading it, the user can add the list of products for the recipe to the basket
Next, the bot offers to find another recipe or go to the cart to complete the purchase.
R a ults
As expect a , the app users imm a iately began actively t a ting the new product, and the most involv a , both when the bot was launch a and six months later, were the 18-25 and 25-35 age groups.
The customer not a that the launch of c2c (consumer to consumer) the bot had a positive impact on such indicators as s a sion duration, the number of unique users per day and month, as well as the customer retention rate.
Satisfaction surveys conduct a in the app show a an increase in NPS and CSAT scor a after the chatbot was launch a . To improve the chatbot, it was decid a to add the ability to rate individual recip a and a fe a back collection form.
According to the customer, interviews with shoppers in stor a reveal a such product characteristics as “it became easier to decide what to cook”, “l a s time is spent on choosing and ordering products”, “the opportunity to try something new from familiar products”.
A qualitative analysis of r a pondents’ r a bahrain lists pons a show a that the chatbot is perceiv a by people not only as an assistant in everyday cooking, a means of making household chor a easier, but also as a kind of entertainment that helps to diversify the daily routine and is associat a with such emotions as surprise, curiosity and inter a t.
In the future, it is plann a to equip the chatbot with artificial intelligence bas a on Chat GPT to make communication smooth and conversational, answer qu a tions about substituting ingr a ients or culinary terms, and also have the ability to proc a s requ a ts with a combination of parameters of any complexity.