Beginner’s Guide

If the HPV method is applied haphazardly  without logic and consistency, it can confuse the client. You need to start […]

Effective use of HPV in sales The “Characteristic – Advantage – Benefit” method helps to build an effective dialogue with

Using HPV for calls When selling by phone, you can provide sellers with a universal script, where each phrase has

Sales algorithm for HPV technology It is not enough to simply list the advantages of a product to a client

competitors, highlighting the differences An informed buyer will likely have already read the technical documentation and reviews before visiting the

The HPV technique in sales can be applied at any stage of interaction with the client, for example:First Contact or

The success of the implementation directly depends on the manager’s ability to correctly build effective interaction with the client. There

Use transition phrases Phrases such as “because of what”, “thanks to what”, “as a result”, “due to what” and others