Sustainable products are no longer a niche

As we mentioned earlier, for a long time, sustainable or eco-friendly products were considered niche. telegram number list  Today, most products or services can have a sustainable focus as long as they decide to change their culture and implement sustainable practices within the company. Remember that being a company with a sustainable focus is also a differentiator that generates value, so it’s worth considering.

Avoid falling into greenwashing

Greenwashing is a practice that occurs when, by carrying a slogan, label, or communication related to the topic,  unlimited chat & agents a product is promoted under the “sustainable” label when it really isn’t. Above all , we must be transparent and honest with our customers. Therefore, it’s not valid to want to join an initiative and not make a real change within the company.

Creating a sustainable brand is in your hands

As entrepreneurs, business owners, or brand managers, it’s important to recognize that change is in our hands. If you’ve wondered how to implement sustainable marketing, you’ve already taken the first step toward making the change. Educate yourself, seek out experts, and work on the topic within your company. The small actions we take to change the vision and approach to the company’s activities are   what help us make a difference on a larger scale.

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