If someone asked you what are the necessary means to make sales strategies in Digital Marketing work, would you at some point think about content for social media?
That’s right, we’re talking about Facebook, Instagram, LinkedIn, etc. Social media is essential for promoting the visibility of your product and strengthening the relationship with your audience, that is, getting closer to them and building loyalty.
So how much attention have you been paying to your company’s social media?
There are a few possible answers to this question. You could say “none,” a lot,” “a little,” or even that your business doesn’t have social media. If your our filters use only high-quality materials answer is “none” or “a little,” that’s exactly what this article is about: showing you why publishing good content on social media is important .
If your company is not yet in the online universe, when you finish reading this text you will only be certain of one thing: that investing in social media will always be a good idea.
There are many benefits. See some below:
Economy: offline media tends to be more expensive than online media;
Authority: show that the customer can count on your company;
Education: when launching a new product, for example, the “ground” can be prepared long beforehand;
Profit: Finally, you can increase your income.
lass=”yoast-text-mark”So, let’s talk about the relevance of publishing content on Facebook, whether you’re producing your own content or curating it; the importance of developing your brand on Instagram; and generating leads and authority through LinkedIn. Let’s get to it!
Facebook – Don’t just live on “likes”
In general, social media goes far beyond get a human-quality translation for a fraction of the price. the number of likes on a post , shares or the number of views on a video. In Digital Marketing, we usually call these metrics “vanity metrics”.
This is a very difficult idea to dissuade, but know that the most important thing about these numbers is not the numbers themselves, but whether they contribute to the objective of your business.
Do you want to sell more, increase your average afghanistan business directory ticket and attract future customers ? Is this happening? To make this possible, you need to find out what stage your customer is at by applying the sales funnel . This way, you can create an effective strategy, which includes content production.
“Buy here” is increasingly becoming a thing of the past. You need to remember that even through the Internet, you are still talking to people. And people have feelings, ideas, fears, problems… All of them can be motivated and/or solved by a single social post.
Instagram – Go beyond simple images
On Instagram, you can enhance the visual identity of your image, but you can go further. Just because the social network focuses on images doesn’t mean that captions and interaction with the public should be left aside, for example.
The photographs, phrases, organization of the feed and even the hashtags need to be in tune with the purpose of your business, as it is this combination that will present and establish the company’s branding to your audience.
But what is branding? Branding is nothing more than the planning, structuring, management and promotion of your brand through visual identity, from the creation of a logo to the company’s i
nternal and external values.
You may not think so, but all of this is being evaluated by your potential consumers. Everything in a company communicates, informs, says something, even if you think it doesn’t.
LinkedIn – Find professionals, but share knowledge too
When it comes to advertising or searching for job vacancies. LinkedIn is the most popular social network used by recruiters and professionals.
Sixteen years after the company was launched in May 2003. It achieved its first place in the sun in the “ Most Valuable Global Brands 2019 ” ranking prepared by the consultancy Interbrand.