Reasons and solutions Deceptive or fraudulent content: Ads that promise unrealistic results, use clickbait tactics, or attempt to mislead the user.
Discriminatory content: Ads that discriminate based on race, religion, sexual orientation, gender, etc.
Adult Content: Ads that display sexually
explicit content or promote adult services.
Illegal products or services: Advertisements overseas data that promote products or services prohibited by law.
Copyright or intellectual property infringement: Ads that use images, text, or music without proper authorization.
Improper keyword usage: Using keywords that do not match the content of the ad or are irrelevant to the product or service being promoted.
Landing page issues: The page the ad directs to is malfunctioning, inconsistent with the ad message, or contains misleading information.
Poor user experience: The landing page is learn what seo is and how it works difficult reasons and solutions to navigate, loads slowly, or does not provide a good user experience.
It’s crucial to carefully review
Ads policies before creating and publishing your campaigns. Understanding these policies is essential to avoiding ad rejection and maintaining a healthy account.
Examples of Rejected Ads in AdWords
Below are some specific examples of ads that might be disapproved in AdWords:
An ad that promises to “make millions of dollars in a month” without specifying a legitimate method.
lass=”yoast-text-mark” />>An advertisement that discriminates against a particular group of people based on their ethnic origin.
>An advertisement promoting the sale of firearms without the proper authorization.
>An advertisement that uses copyrighted images without the owner’s consent.
Reasons for Ad Rejection on Meta (Facebook and Instagram)
Meta also has strict policies to ensure
security and user experience on its platforms. Failure to comply with these policies may result in your ads being rejected. Some of the most common reasons are:
Content that Violates Meta Policies
Meta’s policies are broad and cover a wide variety of topics. Some examples include:
Deceptive or fraudulent content: Ads that make false or exaggerated claims about the product or service.
Discriminatory content: Ads that direct discriminatory messages toward specific groups.
Hateful content: Ads that promote hatred or violence against specific groups.
Sexually suggestive content: Ads that contain images or text of a sexually suggestive nature.
Violent or graphic content:
Ads that depict violence or graphic images.
Firearm-related content: Ads japan business directory that promote reasons and solutions the sale or use of firearms (with some exceptions).
Political content: Ads with political content must comply with additional transparency requirements.
Content related to prohibited products or services: Ads promoting illegal products or services.
Landing page issues: The ad’s landing page is not working properly or is not secure.
Low-quality images or videos: Ads with low-resolution or blurry images or videos.
Improper use of audience segmentation: Segmentation that can result in discrimination against certain groups.
Comparison Table: Reasons for Rejection in AdWords vs. Meta
Reason for Rejection Google AdWords Meta (Facebook and Instagram)
Misleading content Yeah Yeah
Discriminatory content Yeah Yeah
Adult content Yeah Yeah
Copyright infringement Yeah Yeah
Illegal products Yeah Yeah
Landing page issues Yeah Yeah
Hateful content Yeah Yeah
Political content Requires specific rules Requires specific rules and transparency
Common questions about rejected ads:
Why was my Google Ads rejected?
lass=”yoast-text-mark” />>How do I prevent my ad from being
>How can I improve the quality of my ads to avoid rejection?
Solutions to Avoid Ad Rejection
To avoid having your ads rejected, it is essential to:
Carefully review each platform’s policies: reasons and solutions Take the time to thoroughly understand the Google Ads and Meta policies. Make sure your ad meets all the requirements.
Create high-quality ads: Use high-quality images and text relevant to your product or service. Avoid misleading or sensationalist content.
Optimize your landing page: Make sure your landing page is functional, secure, and easy to navigate. The information on the page should match the ad’s message.
Use relevant keywords: Use keywords that are relevant
your product or service and that match the content of your ad.
Segment your audience correctly: Target your ads to the right audience to avoid showing inappropriate or discriminatory content.
Ad rejection can be frustrating
Remember, the key is understanding and complying with the advertising platforms’ policies. Investing time in creating high-quality ads that comply with each platform’s rules and policies is essential to the success of your campaigns.