Now that you know more about in-house and agency marketing teams. Pros and Cons Compared to Agency Marketing Teams let’s look at the pros and cons of each.
Internal Marketing Specialists
There are many benefits to working with an in-house local marketing email list marketing team. Here’s what to expect. Pros and Cons Compared to Agency Marketing Teams .
- Brand Knowledge : In-house staff can focus on one brand – yours. They know that brand in a way no one else does, so they can master the tone of the company and take one look at an image and tell if it fits the brand. While agencies can do this, it will likely take longer because they are immersed in so many brands at once.
- Access : In-house marketing reps are generally more accessible because they are in your office or online and focused solely on your brand. And while agencies are also constantly online, they may be in a meeting with another client or otherwise involved in work, and you won’t hear back for hours.
- Focus: In-house staff is constantly focused on your marketing efforts. They are well aware of the strategies they have developed and there is no opportunity for them to mix up with another client or something they have done for someone else.
- Control : You can inform every track conversions using organic visitors little detail of your marketing when you work with an in-house staff. That’s not to say you can’t do this when working with an agency, but it’s a little easier to control your marketing strategy and planning when you have staff planning and executing it all.
Disadvantages of Internal Marketing
While there are many benefits to hiring a marketing specialist, it also has its drawbacks.
- Hiring: Finding the right people is a complex task that can take months. If you have a growing business, you may not have a full-time HR team yet, which means you will have to juggle job postings, resume reviews, interviews, negotiations, and more. The time it takes to hire one person can take many hours.
- Costs : There’s a whole section on this if you scroll down, but ultimately it requires multiple full-time employees to hire for the various positions, which gets pretty expensive.
- Software subscriptions : Even after you find the perfect person to fill the role, you’ll still need to pay for software subscriptions, such as SEO tools, social media management, and auditioning. While the costs are review b generally manageable, be sure to factor them into the overall cost of hiring full-time marketing staff.
- Experience : If you’re looking for one person who can do it all, you’ll likely end up with someone who has little experience. They haven’t spent all day designing compelling images or writing dynamic headlines. And while they’ve seen what Google’s advertising platform looks like, it may have been a one-off campaign here or there.
- Scalability : Your full-time staff won’t scale quickly and easily. You’ll have to go through the hiring process again to add to your team, which is time-consuming.
- Employee turnover: You’ll likely see some turnover as you work to build the perfect internal team. And every time someone leaves, they take a little bit of experience and knowledge of how things work with them. Sometimes this isn’t such a bad thing because you can bring a fresh perspective, but some campaigns may be put on hold while you wait for new people to oversee them.