Category analysis for PPC is not just about identifying relevant keywords. It requires a much deeper dive into the collected data and its subsequent use in the campaign.
Understand your target audience
- Identify ideal user profiles: Tools like Huckle provide valuable demographic data about your customers. Their online behavior, interests, and preferences, allowing you to tailor your campaigns to suit specific audiences.
- Research your audience: Use surveys to get direct feedback from users to better understand your target audience’s needs.
- Involve reviews: You will also find a lot of useful information in customer reviews. From which you will learn what you should improve.
- Monitor social media: Features like Sprout Social, which monitors conversations on social media, will help you identify new trends and customer perceptions.
Check the competition
- Reveal your competitors: Find out who your biggest rivals are in a given market.
- Analyze your competitors’ websites: Research your rivals’ websites, their unique selling points (USPs), landing pages, ads, and keyword strategies. Semrush and similar tools can help you.
- Keep an eye on your competitors’ PPC campaigns: Semrush or SpyFu can monitor ad texts, keywords or landing phone number list pages in other people’s campaigns.
- Monitor your competitors’ performance: With the help of tools like Similarweb and similar ones, you will know your competitors’ rankings in organic search and know about their activity on social platforms.
Watch the trends
- Capture change: Gather fresh information on new technologies, shifts in user behavior, and seasonal trends with Google Trends.
- Pay attention to industry news: Stay up-to-date on innovations and developments in your field, take the time to browse violation of procures and rules similarly focused websites or blogs, and attend professional conferences.
- Examine your competitors’ landing pages: Find out what calls to action (CTAs) your competitors use on their have.
Analyze keywords and phrases
- Expand your research: Uncover long-tail keywords and related search queries using tools like AnswerThe Public, Ahrefs, or Moz.
- Understand intent: Identify the main intent of all your keywords. Are users using them to search for information, compare hindi directory products, or make a purchase?
- Group keywords thematically: For greater efficiency and better visibility into your search data, compare keywords in related ad groups. With dynamic ad groups, you can discover new keywords to include in standard search reports.