Whether surfing the Learn what SEO internet, hanging out with friends or in the office hallways, you’ve probably heard of SEO. And if you already understand that SEO and CEO are different things, you’re one step ahead. And to satisfy your curiosity, let’s start by translating the two acronyms above.
CEO stands for Chief Executive Officer or Executive Director, in Portuguese. The term CEO is used to refer to the position of highest operational authority in a company and its function is directly linked to medium and long-term strategic planning. As for SEO, which is our central theme, we will explain it in detail below.
What is SEO?
Search Engine Optimization (SEO) is a free translation of Search Engine Optimization (SEO). Its objective is to achieve the best positions in the rankings of search engines, such as Google, through strategies and tools.
This ranking mechanism exists so that when does spring water need to be purified? someone searches for a certain term, only the sites that provide the most relevant content for the searched term appear. Imagine how much time we would waste having to look at several sites with different topics than what we were searching for? It’s like ordering water and the waiter presenting you with a menu of cakes.
So, if you own a company or sell a certain product or service and have a good SEO strategy, the chances of you appearing among the top positions in an organic search on Google are high.
For companies, being among the first in the ranking is very important, since the first position in an organic Google search has a 34.36% click-through rate, according to research by HubSpot.
How do search engines work?
Although this is a resource that most people 11 of the best game localization services for 2025 use countless times a day, have you ever wondered how Google search works? Since it was created in 1997, Google has undergone several changes and updates, improvements that have made it one of the most accessed search engines on the internet. Besides Google, which is the most accessed website in Brazil, there are others such as Bing, Yahoo!, AKS and dozens of others.
They all work basically the same way: through afghanistan business directory a crawler, the search engine locates new pages and updates to existing content on the web, identifies and stores the content, registers the website links in its database and indexes them on the search engine. Thus, when the user performs a search, the keywords will be identified and when clicking on the results, the user will be directed to the selected website.
Currently, another factor has a major impact on organic searches: algorithms. These codes change from time to time and always cause a stir on the internet due to the changes they bring. They are the ones that filter the most relevant content for each person based on their activities on the web and social networks.
In other words, your profession, the pages you like or follow, the products you buy, the places you visit and your friends are information used by algorithms to determine who comes first in the list of results for a Google search.
Digital Marketing and SEO
Digital Marketing strategies are directly linked to SEO, because the main pillar of Inbound Marketing, the most assertive for the digital environment, is content generation.
Through original content on their websites and blogs, companies from a wide range of segments seek better positions in organic search rankings in order to generate leads (potential customers) that can be converted into sales. In this way, they become seen as authorities on the subject within their segment.
In other words, investing in Inbound Marketing strategies is one of the ways to improve your reach and visibility among your target audience, who come to you after searching for a product/service or with the desire to understand how something works, just like you who are reading this article now.
Optimizable Content
Now that you know what SEO is and how search engines work, it’s time to understand what type of content can be optimized to achieve better results on the internet.
As we have already mentioned, blogs are one of the main resources because, in addition to generating value for the company or brand, they also add value to the lead, satisfying their need for information on a certain subject.
To do this, you need to follow some guidelines that allow you to be seen by search engines, known as On Page Factors. Google alone has more than 200 factors that influence searches and here we will list the main ones:
Relevant content
Yes, Google takes quality into account, so it’s not enough to use countless keywords if the text doesn’t make sense. Produce original, informative content in accessible language.
Remember that your blog can be accessed by both people in the field and laypeople, so use examples that can contextualize the subject for the reader and avoid complex words, unless it is unavoidable and in this case, always make their meaning clear.