Connected TV has produced an unprecedented acceleration in the transformation of traditional TV advertising . Added to this is the enormous diffusion of streaming platforms such as Netflix and Prime Video, which have led to changes in the habits of consumption of traditional TV content.
In recent months, many news have been announced by the most used and famous video platforms in Italy. The new investments and solutions presented show that streaming is focusing on advertising netherlands whatsapp number data technology, as well as on content.
This change forces the various players to review their strategies and evolve in order to remain competitive and relevant in a constantly changing environment.
In this scenario, it becomes essential to develop advertising solutions that adapt to this new media.
The Evolution of Traditional TV Advertising
<h2 class=”wp-block-heading”>Programmatic Advertising: Definition and Benefits of Streaming
Programmatic advertising is an automated approach to ad buying, which use
s algorithms and technology platforms to optimize and personalize ad buying.
The use of programmatic how to use lut in video editing and where to get them advertising turns out to be an excellent opportunit
y for both advertisers and broadcasters . Advertisers have the opportunity to create highly profiled audiences and use them for campaigns, and through data enrichment activities. They can grow by increasing the reach and addressability of campaigns. Broadcasters can create more defined clusters and at the same time composed of more engaged users: a more profiled and interested audience is undoubtedly more interesting for advertisers as well.
In the context of streaming, the integrat
ion of programmatic has enabled a number of advantages, including:
– Profiled audiences : Unlike traditional b2c reviews TV ads, programmatic streaming allows you to target campaigns to specific, profiled audiences. By analyzing users’ viewing habits, it is possible to target ads to very specific segments, improving campaign delivery and performance.
– Adaptability and flexibility : Programmatic campaigns can be optimized in real time, with the ability to adjust budget, targeting, and creative based on performance data. This dynamic approach allows you to quickly respond to changing market needs and optimize results.
– Measurability and traceability : With real-time data tracking, advertisers can access detailed dashboards and reports on user engagement data with ads by tracking each user behavior to have a detailed view of the entire customer journey.
Benefits for broadcasters:
Multi-channel campaign optimization : Programmatic Inventory optimization and new monetization opportunities advertising allows broadcasters to manage advertising campaigns across multiple channels (TV, OTT, digital) simultaneously, while maintaining global visibility across the entire media ecosystem. This means campaigns can be optimized based on data from all sources, improving efficiency and reducing duplicate impressions.