Products or services with a sustainable focus were long considered niche, meaning they were targeted to a whatsapp number list specific audience. Customer behavior has changed in recent years, and their way of thinking about
consumption has also evolved. Today, customers are looking for responsible products development of a comprehensive video strategy that operate their processes in an environmentally friendly m
anner and that operate with ethics and social responsibility. This is not
only an added value for companies, but has also become a brand differentiator. Let’s talk about how to do sustainable marketing.
The new marketing mix
For a long time, traditional marketing has been governed by
the marketing mix, also known as the “4Ps “: Product, Price, Promotion,
and Place. These four elements represented the exact combination of factors for a successful marketing mobile numbers strategy. Many other “Ps”
have attempted to be incorporated into this formula, and on several occas
ions, with valid arguments. Personalization and presentation or packaging a
re some of the different marketing variables that have been considered with
in successful marketing strategies. Speaking of how to do sustainable marketing, and given this is such a biased topic, of course, a formula had to be developed so that more and more companies would dedicate themselves to transforming their environment toward a sustainable vision.
The 3 P’s of sustainable marketing
Planet
Environmental stewardship is one of the key activities for sustainable marketing. Caring for the planet means ensuring that a company’s processes are conscious of resource use and also seek to minimize negative environmental impacts.
People
As we mentioned earlier, sustainable marketing is also a differentiator that adds value to companies. This recognition is not only external; it also has an impact on organizational culture. Caring for and ensuring the well-being of the company’s employees is one of the key practices for sustainable marketing. Offering adequate workspaces with healthy environments promotes quality work, greater employee engagement, and a sense of belonging to the team or company.
Profit
Every company is a business, and of course, it’s important for owners and investors to understand the benefits or profits of each action taken. The advantages of sustainable marketing go far beyond economic gain. It’s important for all levels of the company to recognize that the sustainable actions implemented have a larger objective: to provide a shared benefit to society and the environment.
Tips for sustainable marketing
Beyond being a strategy to generate more sales , sustainable marketing means a change in mentality within the company. This change will likely require an adaptation process; however, simply recognizing it and seeking to change it is already a great step forward.
Below we share some specific data for sustainable marketing: