Since its creation in 2010, Hashtags for Instagram has undergone many changes. The platform has gone from being a simple social network to one of the largest and most profitable digital marketing tools. But despite all this growth, some things remain the same, and one of them is the importance of hashtags.
Since the beginning of social media, back in the mid-2000s, hashtags have played an important role in posts, which is to segment the audience and separate posts into niches. They are so necessary that their use in feed photos and stories continues to be one of the best ways to be discovered by new audiences on Instagram.
What are Hashtags?
The term “hashtag” is an English word formed by two others: hash and tag . Hash refers to the format and can be literally translated as tic-tac-toe, while the word Tag means label and refers to how the tool works on Instagram, since that is exactly what it does.
Hashtags are responsible for organizing posts world cuisines and the best ingredients into niches, such as fashion, food, photography or technology. When used correctly, they will take the post directly to the screen of people with that type of interest, but when used excessively or in the wrong way, the effect will be the opposite.
1-Use relevant hashtags
The first thing you need to keep in mind is that traditional chinese vs. simplified chinese: a localization guide you should use hashtags that will make your audience find you, and only those hashtags. Using all the hashtags that are available won’t help you at all, so now is the time to understand your content, where you need to reach, and how you want to do it.
In fact, using hashtags on a variety of topics would make your post reach a wide range of audiences, but what you need to consider is reaching the right audience, hitting the target instead of shooting in all directions. The people who relate to your niche are the ones who will be interested in your content.
2 – Know how to vary hashtags
Finding hashtags that work well with your afghanistan business directory content is very important, but this only means that you will need to look for other ones in your next post. It may seem confusing, but using the same tags in every post is not something that is looked upon favorably by the Instagram algorithm.
The platform identifies this as a robotic action, which is the polar opposite of the ideology implemented by the network. Making your page increasingly human is what will win followers, not the other way around. It is good to vary the group of hashtags used whenever possible, but that does not mean that the others will never be used again.
3 – Pay attention to your business niche
It’s not forbidden to use generic tags sometimes, but filling your posts with them won’t do any good for your strategy. It may seem like the opposite, since logically, if they’re popular and everyone uses them, it will give you more visibility, but this thinking is completely wrong.
When hashtags are used a lot, it just means that your content will have more and more competitors, meaning that people will be less likely to find you. Therefore, focus more on tags in your niche that are related to your identity or your company’s identity.
4 – Keep an eye on the competition
Taking a look at the hashtags used by your competitors from time to time can give you a lot of ideas and new directions to take. It’s not about copying their content, far from it. It’s about directing your company to places where people can find you and thus increase your reach.
Another interesting alternative is to research big brands in the segment, which may not be direct competitors but work in the same niche as you. Businesses like these usually invest in market research to be able to target their posts to the right audience, which means more insights for your strategy.