Deliverability is the universal denmark whatsapp number data
struggle among marketing teams; you can get so many things right when developing your marketing content and still struggle to get it in front of your audience. In fact, according to Demand Metric, 30% of email marketers cite deliverability as their primary challenge, and 67% report inbox placement rates of 89% or less.
The good news is, unlike some channels that are constantly changing requirements (*cough* Facebook *cough*), improving email deliverability comes down to a few consistent elements. We’ll save the discussion on Facebook ad delivery nightmares for someone else and just get to what we know best: email marketing.
Routinely review your list for unengaged subscribers and invalid emails
According to Statista, there is a system of mutual
2%-4% of marketing emails go undelivered each month, which means your engagement rates are tanking partially due to emails that never even see the recipients.
We get it; no one wants to cut their list down. However, by removing addresses that hard bounce (i.e., are permanently undeliverable) and subscribers who are unengage. You’ll increase your open rate and long-term email deliverability rate. If an email has a hard bounce or a subscriber doesn’t open emails for 12-18 months (depending on cadence), it’s time to cut them loose.
Pro-tip: Not sure where to start cleaning up your list? Check out QuickEmailVerification, an email deliverability tool that will analyze your email list for you.
Create an email worth opening to improve email deliverability
With the supporting thailand lists elements in place, now you can focus on creating something subscribers want to open. “That’s easier said than done,” you might be thinking. Well, that’s just the thing — email marketing doesn’t need to be an overcomplicated exercise with a monkey taunting you the whole way.
With Campaign Monitor’s simple drag-and-drop builder, fully customizable templates, and collaboration tools, designing engaging emails that convert just got a whole lot easier. Get started building something unforgettable today. Rest assured, there’s no monkey involved here, just professionals getting stuff done.