A brand is much more than just a name, but it is not limited to a product or service. Businesses, people, places and practically any enterprise can have a brand, which is the union of all aspects of the company and everything it produces and represents.
The importance of the brand is colossal, which is why it must be developed with great care, as it will be the company’s spokesperson and must have the ability to convey its values, proposal and concept with just one image.
Having a strong brand is important to consolidate a company in the market in which it operates. Furthermore, a strong identity adds value to the product or service being offered. In some cases, the brand becomes worth more than what is being offered.
People don’t buy because of the product, they buy because of the symbol. Stay with us, we’ll learn everything about the subject.
What is a Brand?
According to SEBRAE (Brazilian Support Service for Micro and Small Businesses), the concept of a brand is: any distinctive sign, visually perceptible, that identifies and distinguishes products and services. Therefore, it is a type of identity document that makes your company stand out in the market.
In addition to making you stand out to the public, a strong brand lends credibility to what your company is offering, becoming a reference in the subject, which can influence the consumer’s purchasing decision.
The value of the item itself does not interfere methods of regeneration of granular activated carbons with the quality of the product or service offered. In popular terms, a product is not better just because it costs more, but a reference brand confers credibility and trust in everything it offers to the market.
Many factors interfere in the consolidation of a brand, for example, a consumer may prefer one product over another simply because of the shape of the packaging, the color or the texture.
The appearance of products influences around 45% of Brazilians (Finer). Many people tend to buy products just because of their design, they feel attracted based on their personal opinion.
The importance of the brand is immense, it is not just a word or symbol, it is philosophy!
The Importance of Branding
A company that has a strong brand has 8 cat tools every translator should use regularly greater recognition simply by stamping its identity on its product. A good example of this is the iPhone, which, without the apple symbol, would be worth less than half the price it is sold for, even though it is a quality product.
Your company’s brand is more than just a meaning, it is monetary value.
The apple, the symbol of Apple, for example, has a very high value. After all, anyone who buys a cell phone with the famous apple on it is not just buying a smartphone, they are also buying power, prestige and social recognition. Everyone knows that the brand is very valuable.
Emotional Influence
Creating a brand involves more than just afghanistan business directory choosing a name. It involves attracting consumers with a well-thought-out marketing strategy.
All purchasing power belongs to the customers, they choose what they are going to buy. And there are many techniques to attract people emotionally, since emotion is a big part of the buying process.
It is possible to see, for example, how large breweries use this artifice. Not long ago, all advertisements objectified women, as beer was aimed at a male audience that was attracted to this type of advertisement.
About Brand Development
Brand development must be managed with great caution. It is important to always remember that the brand is the face of the company. Therefore, it is necessary to be consistent and convey the ideals and values.
The first thing to do is to choose a name, which should be easy to remember and pronounce. A good option is to choose one that suggests the benefits of your product. For example, a company that provides various services with the name Dinâmica, suggesting plurality and versatility. Or, a security company with the name Defensores.
Conclusion
We have seen that building a is essential for consolidating a company in its field of activity. Public recognition makes a brand more valuable than the product it offers, in many cases.
The brand is the face of the company, it is also its brain. An established brand does not sell products, but rather a concept.