To be effective. a campaign optimized for ROAS must follow Google’s guidelines for the Target return on ad spend (ROAS) bidding strategy.
Google’s criteria for target ROAS bidding by campaign type:
To use the ROAS bidding strategy for most campaigns. you need to have at least 15 conversions in the last 30 days.
Search campaigns: If you’ve recently
Started reporting a different conversion value or changed how you report conversion value. we recommend including the new values in the Conversions column and waiting 4 weeks or 3 conversion cycles for your campaign to receive conversion values before accepting them.
- Display campaigns: At least 15 conversions (with valid conversion values) in the last 30 days across all your campaigns combined. New display campaigns no longer require conversion history to use Target ROAS bidding.
- App campaigns: At least 10 conversions per day (or 300 conversions in 30 days).
- Demand-driven campaigns: At least 50 conversions in the last 35 days in a single campaign. with at least 10 of those conversions occurring in the last 7 days. Or 100 conversions in the last 35 days across all demand-driven campaigns in the client account.
- Video campaigns with actions: At least 30 conversions in the last 30 days.
- Hotel campaigns: At least 50 conversions per week at the campaign level.
- Travel campaigns: At least 50 conversions in the last 7 days at the campaign level.
Accurate conversion tracking is essential
As inconsistent data can lead to poor optimization and underperformance of campaigns.
Also. make sure your budget is flexible enough. If your budget is too tight. Google’s machine learning algorithms don’t have enough room to phone number database effectively test. learn. and optimize your bids.
Failure to meet these minimum requirements results in inconsistent ROAS performance. wasted advertising dollars. and inefficient bidding. Without the necessary data. Google’s algorithm cannot properly optimize for high-value conversions. making it impossible to achieve your ROAS goals.
Advanced strategies for LTV
Acquire more new. high-LTV customers this year with the following powerful strategies focused on repeat customer journeys.
Use your CRM insights and purchase history to create predictive models that offer new prospects LTV potential right from the first interaction. Work with your own customer lists or your AI model.
For users who represent high-value taking bribes and corruption customers. choose aggressive pricing to maximize the effectiveness of your ad spend and build a strong customer base that generates long-term revenue.
Customer data for higher accuracy
Stop guessing and guessing what your customers want and ask them directly. Incorporate question quizzes. post-purchase surveys. and popularity forms into your funnel to directly capture your audience’s intent.
Even with a simple question like: “Which hindi directory product category are you most interested in?” you can improve customer segmentation without having to track them.
Leverage user-generated data audiences without having to deal with cookies.