Instead of relying solely on audience signals. test ads on niche sites and channels like YouTube that align with the interests of high-LTV customers. such as exclusive travel blogs for premium customers and similar venues.
- Combine testing with historical conversion data to make the right placement choices and minimize unnecessary spending.
Holistic measurement of marketing effectiveness
- Relying solely on UTM tracking and last-click attribution can make your decisions flawed and ineffective.
- Measure campaign performance comprehensively and use data-driven attribution (e.g. GA4) to capture all touchpoints in the customer journey. Tune ads for brand awareness. consideration clicks. and final conversions.
- Keep in mind that every marketing action you take has an impact on the final outcome of your campaign. so focus on areas with the highest return. such as adding to cart or logging into your user account via email.
Remove automated rules for conversion values
- Although Google Conversion Value Rules automatically adjusts bid strategies based on LTV statistics. manual settings are often much more beneficial.
- This is because most of the factors that determine lifetime customer value are unrelated to geography. device use. or audience segments. The automatic feature can also skew your conversion rate reports.
- Set conversion prices phone number list manually based on your own data analysis to more accurately reflect true customer value.
Checking additions
- Don’t be fooled by inflated ROAS numbers. as some conversions may have occurred organically. Test the power of your advertising with geo-splitting experiments to see the true impact of your campaigns.
- If a campaign focused on generating new customers isn’t driving sales. reallocate money in your budget to growth tactics at the top of the funnel.
- A “set it and forget it” approach will definitely not help you succeed in 2025.
- Changes in demand depending on the current seasonality significantly affect ROAS performance. because during the violation of procures and rules busiest shopping periods (before Christmas. Black Friday. etc.) customers spend significantly more. which increases ROAS values.
- To maintain efficiency. adjust your ROAS targets based on LTV on an ongoing basis. Loosen your targets slightly during major buying seasons to capture a larger portion of the market. and tighten them again during off-seasons to maintain performance and avoid overspending during times of low demand.
Competitive benchmarking
- If you want to stay ahead. you need to know how your ROAS is performing compared to your competitors.
- When competitors bid higher hindi directory for products with high LTV. they may sacrifice short-term ROAS to acquire . you could miss out on long-term revenue opportunities.