If you’ve just started a business, your research has probably started on social media or search engines. This is also the expected behavior of consumers, especially younger ones. Therefore, having a digital presence is a vital issue for any business.
The popular saying “out of sight, out of mind” has never been so relevant. A recent survey showed that 97% of Internet users search for information online before buying in a physical store. For businesses focused on e-commerce, a digital presence is even more important. After all, without an external point of sale, it is impossible to attract new customers without having a brand that is very present on the Internet.
1 – Keep your communication updated and active.
Investing in digital marketing strategies costs little and brings excellent results for your new business. After all, on the other hand, investing in traditional media is expensive and may not reach the target audience.
Today, there are countless ways to create oligodynamic action of silver-impregnated active carbons compelling content to engage your audience. However, you need to understand what type of customer you want to reach. If your target audience is younger, Instagram is an excellent platform. Take advantage of the opportunity to create creative posts and, if possible, lots of stories . Currently, this is the Instagram feature that generates the most engagement.
2 – Increase your interactivity with the public.
Creating a social media profile and setting radars, radar stations and antennas up a website for your business is just the first step. After this phase, you need to foster the best possible relationship with your customers. On social media, for example, use the comments section to answer people’s questions.
In this case, creating a brand persona is a great strategy. This is the case of Magazine Luiza. All of the company’s interactions are answered by Lu, the retail chain’s virtual assistant. This way, the brand’s tone of voice and personality are uniform, and provide homogeneous communication.
You may not need to create a character, but afghanistan business directory defining how your company will interact with the public in digital media is important. For example, your business cannot be too informal on WhatsApp, and highly formal when sending a marketing email. It is important to maintain a balance. If possible, create a style guide, where you can define how the texts and visual content will be created.
3 – The better the story, the bigger its audience.
In the past, many businesses were limited by distance. A snack bar in a neighborhood, for example, only served local residents. With the popularization of food delivery apps, it is now possible for a restaurant to serve people from more distant locations through delivery .
In this scenario, the challenge for new businesses is to stand out from the competition. Therefore, potential customers need to be able to see something different about your company.
Currently, one of the most widely used techniques for this purpose is storytelling . In this way, brands not only offer products and services, but also promote their benefits through stories.