Google Analytics allows us to analyze various performance indicators on our website, in particular with respect to our audience. These metrics include audience demographics, keywords/search queries, actions taken by visitors, bounce rate, and more. 2. Built-in social media analytics Many times, when what we need is already within our reach, we’re looking elsewhere.
Most major social media
platforms such as Facebook, LinkedIn, YouTube, and Twitter, among others, offer their own built-in analytics capabilities. Often, they are actually the best when compared to other third-party social job function email list media analytics tools for their respective platforms. The key to social media marketing is to properly understand your audience and how to meet their needs, and tracking various user metrics with these built-in tools will help you in this regard.
3. MixPanel MixPanel is often
considered the main competitor/alternative to Google Analytics due to the fact that they both have similar core human-centred storytelling functionality (at least on the surface). However, we can use MixPanel for different purposes, with a few major differences.
For example, Google Analytics
works primarily by tracking user behavior in terms of page views, whereas with MixPanel we can track various visitor actions or “events”. MixPanel can update real-time data about these operations in just seconds.
This means that if your
marketing revolves around tracking real-time data (such as conversions, first trial signups, etc.), MixPanel may be a better choice. 4. Sumo Formerly known as SumoMe, Sumo is an excellent all-in-one analysis tool that covers many phone number germany different areas. Sumo focuses specifically on content-related metrics, such as showing where visitors clicked on your site, how much content they actually read, and more.