50 Essential Facts for Your Social Media Strategy in 2018

50 Essential Facts for Your Social media is one of the most popular marketing channels, reaching a huge audience and offering incredible visibility opportunities. A social media presence can be very fruitful for a brand. But like any other digital development tool, social media marketing requires a strategic approach based on trend analysis.

To help you develop a profitable social media strategy, we’ve collected 50 of the most interesting and useful statistics for marketers.

Social Media 50 Essential Facts for Your Marketing

1. 90% of marketers say social media is important to their business ( Social Media Examiner ).
2. More than half of marketers (55%) choose Facebook as their primary platform, followed by LinkedIn (18%), Twitter (12%), and YouTube (4%) ( Social Media Examiner ).
3. 91% of retail brands use 2 or more social media channels ( Adweek ).
4. 63% of marketers use social media for 6 or more hours per week, 39% for about 11 hours, and 19% for more than 20 hours ( Social Media Examiner ).

Social media user behavior

1. 3.03 billion or 72% of internet users are active users of social networks ( Global Digital Statshot ).
2. The top 5 most popular social networks in the world (by number of active users) are Facebook (over 2 billion), YouTube (1.5 billion), Instagram (813 million), Tumblr (794 million) and QZone (563 million) ( Statista ).
   

   Source: Statista

3. Internet users have an average of 7.6 social media accounts ( GlobalWebIndex ).
4. Online adults between 18 and 34 are more likely to job function email database follow a brand on social media (95%) ( MarketingSherpa ).
5. People aged 55 to 64 are twice as likely to engage with brand content as those aged 28 and younger ( SocialMediaToday ).
6. Parents use social media more (93%) than others (81%). They also follow brands more on social media (77% vs. 49%) ( Marketingsherpa ).
7. 96% of people who talk about brands online do not follow those brands’ official social media pages ( Brandwatch ).
8. 34% of French users use messaging to contact a brand on social networks ( Moderator Blog ).
9. 54% of millennials in France follow influencers on social media and 37% have already purchased a product recommended by an influencer ( Moderator Blog ).

Facebook

1. 76% of Facebook users say they visit the site every day: 55% visit it several times a day, while 22% visit it about once a day ( Pew Research Center ).
2. On Facebook, there are 60 million active business pages ( VentureBeat ).
3. The top 10 Facebook video publishers generated a total of 12.3 billion views in February 2018 alone ( Tubular Insights ).
4. 68% of marketers have published video content on Facebook. Of these, 87% found it to be an effective strategy ( Wyzowl ).
5. 85% of videos on Facebook are watched support for “impostorism” in the press and society without sound ( Digiday ).
   

6. Facebook posts with images receive 2.3 times more engagement than those without images ( Buzzsumo ).
7. 86% of social media marketers regularly use Facebook ads, while only 18% use Twitter ads ( Social Media Examiner ).
8. It is estimated that 10% of Facebook users are actually duplicate accounts ( Business Insider ).

Twitter

1. 330 million users log on to Twitter every month and only 30% of them log on every day ( Omnicore ).
2. 500 million people visit Twitter every clean email month without logging in ( Twitter Blog ).
3. An average Twitter user has 707 followers ( KickFactory ).
   

4. About 6,000 tweets are posted every second ( Internet Live Stats ).
5. Link clicks account for 92% of all tweet interactions HubSpot.